Industries
Every trade is different. We get that.
From what to say to what to print — pick your trade and see what actually works for it, and what most people get wrong.
Trade not listed?
These eight are written up, but nothing is limited to them. Describe your business and you will get a brand, a site and print artwork for it.
Try it with mineMost of your customers live within a ten-minute walk.
A cafe is not competing with the whole city — it is competing with whatever is on the way to work. Being recognised on that street, and being easy to come back to, is most of the business.
What a coffee shop actually needs
A brand people trust
A cafe is not competing with the whole city — it is competing with whatever is on the way to work. Being recognised on that street, and being easy to come back to, is most of the business.
A website that answers
People check the hours and whether there is oat milk before they walk over. That is the whole job of the site.
Slow mornings, strong coffee.
Get in touchSeen where you work
A regular is worth more than a new face, so the work is giving people a reason to come back on Tuesday.
Something in their hand
Your window is the biggest advert you will ever own, and you already pay rent on it.
What we would print for a coffee shop
Menus & QR Menus
Keep prices and ordering information easy to update.
Business Cards
Give catering and local partnership contacts something memorable.
Adhesive Vinyl
Turn passing foot traffic into first-time visits.
Social Media Kit
Promote openings, seasonal drinks, and events consistently.
Take the set together
4 pieces, your own sizes on each — 10% comes off.
The one that costs money
Printing prices on the menu board. Coffee prices move, and reprinting every time is a cost you can design out — put the menu on your site and a QR on the table.
Read the full guideStart with one idea
Build what your business needs—without the overwhelm.
Build the whole system, take a package for your trade, or open one product on its own.