Business guide
Coffee Shop
Most of your customers live within a ten-minute walk.
A cafe is not competing with the whole city — it is competing with whatever is on the way to work. Being recognised on that street, and being easy to come back to, is most of the business.
Recommended workflow
People check the hours and whether there is oat milk before they walk over. That is the whole job of the site.
Cafe starter
10% off the setThe four things a cafe hands out, sticks up and stands outside.
Choose your own sizes on each one — the discount comes off once all 4 are in your basket. Add a website for $29 a month if you need one.
Choose sizes for all 4Recommended products
Your window is the biggest advert you will ever own, and you already pay rent on it.
Practical advice
The one that costs money: Printing prices on the menu board. Coffee prices move, and reprinting every time is a cost you can design out — put the menu on your site and a QR on the table.
Make the menu readable before making it decorative.
Collect customer emails early.
Use a loyalty offer customers understand immediately.
Repeat the same colors, logo, and tone everywhere.